7 SEO Tips for New Websites
If you are reading this you are probably familiar with the term SEO. SEO stands for Search Engine Optimization. It helps you to increase the exposure and traffic on your website organically.
As a business owner or a blogger, you probably have successfully launched your website. But there is a high chance it’s not getting enough views from your target audience. That happens because whatever your product or service category is, there are probably hundreds, if not thousands of other websites offering the same.
The proper usage of SEO will help increase the chances of your website showing up on the search page. If implemented correctly, it can even end up on the first page of Google!
Let’s take a look at what can help your website to gain exposure.
Analyze Your Own Business
Know thyself! You should have a proper understanding of what exactly you are offering and how it will help people. Let it be a product or service, it serves a value. Know why you created it, what was the goal behind creating it. You need to develop a strong value proposition.
Think of your product/service characteristics, the benefits offered and what core message you are going to communicate with the readers. Tell them what you are trying to solve, highlight your specialities and uniqueness!
Take a look around competitor websites. Try to understand how they operate and how you’re different from them. This will give you a better idea about where you are lacking and how to improve them.
Keywords – Find Out What the Users Are Searching For
Whenever people are searching on the internet, they are looking for something. Let it be an answer to a question or the address of a new restaurant. People search intending to find information. This intention is known as user intent.
It is vital to recognize what your target audience is looking for in order to get more traffic to the website. The words someone uses in the search bar in the browser while looking for something are called keywords. This is the most important component of SEO. Find out what keywords are related to your niche in order to produce relevant content. You can even hire keywords researchers to find the right keywords!
Develop A User-Friendly Website
A website should be an extension of your brand. You want to make a website that is easy to use while leaving a lasting good impression. The website structure should be organized. Make it visually pleasing using an easily readable font and complementary colors. Focus on building a nice layout
Your website needs to have an easily accessible navigation bar. The navigation bar helps the users to land on their desired page. Successful websites are always focused on providing the users a good experience.
While developing the website, remember to make sure it loads very fast. Users do not like slow websites.
Homepage- The First Impression!
One of the most important things is to have a top-notch homepage for your website as people will land on it first. Keep it simple and uncluttered.
A good homepage addresses everything without being too complicated. Be clear cut and straight forward about what you represent and what you offer, making sure the reader doesn’t face any confusion. Use a basic vocabulary so that everyone can understand easily.
Informative Product or Service pages
A product or services section in the navigation bar is very important. There should be a sub-division of your product or service portfolio so that people can easily know what they can get.
Once they click on the desired service they will be redirected to a dedicated page, which will describe the product or service in detail.
Describe your service in a way that intrigues the customers to buy from you while keeping them engaged. Nobody wants to read boring descriptions.
Set Up A Blog Section
Blogging can help you in many ways. You can write in a more personalized way while writing blogs.
Increases views
Blogging helps immensely to optimize your website. When you create more content, it helps to attract new people. It gets easier to implement the SEO components like keywords, meta title, and meta descriptions in a blog post. All these help the search engines to crawl and drive traffic to your website.
Builds Credibility
In the blog section, you can write in-depth about your suggestions and experiences. Make sure to put out correct information to build authority and trust. This will increase leads and make people come back to your website in the future.
If you have well-written informative content on your blogs, people will trust your brand more than a website without a blog. Put inbound and outbound links so that the readers can go to those pages to know further information. This will give them affirmation about your credibility.
Educate the readers
You are educating people when you write about your business or product. A blog is a great way to make people know how passionate you are about what you offer to them. You can inform your readers about other user’s experiences. Rather than just trying to sell, engage them
Make them feel like they can relate. Include a comment section in the blog. It is a great way to make the readers feel like they are a part of a conversation. Interacting with readers can lead to great results!
The About us page
The about us page another very important page for your website. This page should highlight your uniqueness. Here you can make the readers build trust in you with effective storytelling. Tell them how you started, about your mission and vision. You can also use keywords in this section that will help your website. Here you can show off your achievements and awards too!
Even though following these tips will help you with increasing traffic, you should make sure to not bombard an article with keywords. Focusing on the quality of your content should be your first priority.
If you are unsure about the quality of your content, you can always hire professionals who specialize in SEO content. If you are looking for an overall solution to content marketing there are many options like Ignite Visibility, Webfx, Foxside, Rocket Clicks etc.
